Privacy policy

Last updated: January 20, 2026

This document details how Brightwell ("we," "us," or "our") handles your personal data when you interact with brightwellshop.com (the "Site"), utilize our services, or reach out to us. By engaging with our platform, you acknowledge the data management practices described herein.

1. Legal Basis for Data Handling

In accordance with the UK General Data Protection Regulation (UK GDPR), we process your information under these specific legal pillars:

  • Execution of Contract: To manage, fulfill, and ship your orders effectively.

  • User Permission: For the delivery of promotional updates and the use of optional cookies.

  • Statutory Compliance: To adhere to UK financial, tax, and reporting laws.

  • Legitimate Interests: To prevent fraudulent activity and optimize our overall customer service.

2. Categories of Information Collected

We gather personal data from various channels to facilitate our Services:

  • Information You Provide: Details submitted during checkout or through support channels, such as your name, contact number, email, and delivery addresses.

  • Account Safety Data: To maintain secure access, we may collect usernames, passwords, and security-related questions.

  • Automated Technical Logs: Data captured by tracking technologies, including IP addresses, device specifications, and network details to monitor site interaction.

  • Third-Party Data: Confirmation of payments from secure gateways like Stripe and traffic analytics from our designated partners.

3. Tracking Technologies & Cookies

We employ cookies, pixels, and web beacons to enhance site performance, evaluate traffic, and serve relevant advertisements. Following UK legal standards, non-essential tracking is only enabled with your explicit consent. You retain the ability to adjust these preferences through your browser settings.

4. Utilization of Personal Data

Your information is used to:

  • Facilitate the payment, processing, and delivery of your purchases.

  • Provide updates regarding your account status, orders, or return requests.

  • Offer dedicated assistance and resolve support inquiries.

  • Send marketing communications, provided you have opted-in to receive them.

  • Detect, investigate, and mitigate potential security threats or fraudulent transactions.

5. Sharing & Disclosure

Brightwell does not trade, rent, or sell your personal information. Disclosure is limited to essential partners necessary for our business operations, including:

  • Service Partners: Our e-commerce host (Shopify), payment processors (Stripe), and UK-based delivery services (Royal Mail, DPD, etc.).

  • Legal Requirements: When compelled to comply with legitimate requests from UK regulatory bodies or government authorities.

6. Cross-Border Data Transfers

Your records may be processed in regions outside the United Kingdom, such as the United States. We ensure such transfers are protected by UK-approved legal mechanisms to maintain your data's integrity.

7. Data Retention & Safeguards

We keep your personal records only as long as necessary to fulfill the purposes of collection or to meet legal and financial obligations. While we strive to protect your data, please note that no digital storage or transmission is entirely infallible.

8. External Platform Links

Our Site may contain links to third-party platforms. We are not responsible for the privacy standards of external sites and encourage you to review their individual policies.

9. Your Legal Rights

Under the UK GDPR, you have several protections regarding your data:

  • Access & Rectification: The right to request your data or ask for the correction of errors.

  • Right to Deletion: The right to request that we erase your personal information in certain cases.

  • Data Portability: The right to receive your information in a standard digital format.

  • Marketing Opt-out: The right to revoke your consent for promotional messages at any time. To exercise these rights, please contact us at contact@brightwellshop.com

10. Protection of Minors

Our Services are not designed for children, and we do not intentionally collect data from individuals under 16 years of age. If a parent or guardian becomes aware of such data collection, please contact us at contact@brightwellshop.com for immediate removal.

11. Supervisory Authority

For unresolved concerns regarding our data practices, you have the right to file a report with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Contact Information

Store Name: Brightwell

Email: contact@brightwellshop.com

Address: 11–13 Barr St, Birmingham B19 3EH, United Kingdom

Phone: +447537106532

Customer Service Hours: Monday–Friday, 9:00 AM – 5:00 PM (GMT)

Response Time: Within 1 business day